Over 90% of diagnostic imaging is performed in hospitals or imaging centers concentrated in urban centers. Patients in rural communities or healthcare deserts have limited access to these services, often facing long drives, high costs, and long wait times.

“From the start, we knew that we could improve access to critical care services for uninsured and underserved patients,” said Blackwood. “Instead of going to a hospital, patients can receive high-quality, affordable imaging at their local clinic site.”

New Frontier’s sonographers use portable ultrasound machines to perform diagnostic imaging procedures covering conditions such as heart disease, peripheral artery disease, and pregnancy. These machines allow New Frontier’s sonographers to create a “popup” imaging department anywhere they can access electricity, an exam table, and patient privacy.

New Frontier’s services complement the capabilities of clinical staff, making imaging easy to order and helping the clinical team gain more insights over the patient’s care journey. This includes aligning diagnostic ultrasound’s role in managing chronic conditions.

“Diagnostic imaging is a critical tool for detecting and monitoring conditions like Hypertension, Diabetes, and Maternal Fetal care,” said Blackwood. “By making imaging affordable and convenient, New Frontier helps clinics manage these chronic conditions by increasing the likelihood a patient will get diagnosed early, improving the prospects for treatment.”

In early 2023, New Frontier engaged the law firm of Foulston Siefkin LLP to confirm alignment of the company’s services with CMS, HRSA, and other relevant regulations. “There are a lot of rules designed to protect patients and providers,” said Blackwood. “We’re happy to have laid the groundwork to allow us to work with clinics and serve patients that need answers for their health questions.”